HRH The Princess Royal opens Danemore sheltered housing scheme

By PRP – 13 February 2020

Her Royal Highness The Princess Royal officially opened Ashford Borough Council’s new £7.5m Danemore sheltered housing scheme in Tenterden on Wednesday 12 February.

Prior to unveiling a commemorative plaque, Her Royal Highness was introduced to a number of dignitaries, including the Vice Lord-Lieutenant of Kent Richard Oldfield, the High Sheriff of Kent Paul Barrett, the Mayor of Ashford Cllr Jenny Webb, the Town Mayor of Tenterden Cllr Jean Curteis, Ashford Borough Council CEO Tracey Kerly, and Chair of Kent County Council Ann Allen.

Danemore cost more than £7.5m, paid for through the council’s housing revenue account and grant funding from Homes England. The old Danemore sheltered housing scheme was demolished in 2017, with the new facility built by Westridge Construction Ltd, with architects PRP also involved.

Danemore in the spotlight
The reopening is a major landmark in the council’s multi-million pound modernisation plan for its sheltered housing schemes. Located a short walk from the town centre, the new-look Danemore provides 34 homes for affordable rent for older people, together with four chalet bungalows which are being sold on the open market to subsidise some of the project’s costs.

Modelled on the multi-award-winning Farrow Court scheme developed by the council in Ashford, Danemore has 25 one bedroom and nine two-bedroom apartments, built to a high quality that are care ready.

“All the apartments are now occupied and I’m delighted to say that we are already seeing a really happy community atmosphere being generated here,” said Sharon Williams, head of housing at Ashford Borough Council.

Dementia-friendly design
Danemore is designed to be dementia-friendly throughout, taking into account colour schemes, light, corridor lengths, patterns and memory shelves. It has been devised in recognition of the need to make special provision for an ageing population – by 2026 it is anticipated that around 40% of Ashford residents will be aged over 50.

Sharon Williams said: “The council has a strong track record of taking an innovative approach to delivering quality accommodation that meets the needs of residents. Our approach to the health and housing agenda is leading the way and gives people the chance to live independently, providing a range of cost, social and health benefits.

“Farrow Court was the first project in our proactive approach to sheltered scheme remodelling and it has set the bar high. With the addition of Danemore and other schemes in the pipeline, we are making real progress in tackling the needs of an ageing population and helping to reduce social isolation.”

High quality facilities; a real community spirit
Danemore residents enjoy a range of high-quality facilities. There is a large cosy communal lounge and kitchen, laundry room, guest suite, buggy store and cycle racks. A treatment room provides hair dressing, nail bar and podiatrist and chiropodist massage chair plus foot spa.

A real community spirit is fostered by the inclusion of shared facilities, including ‘hubs’ or sub lounges in addition to a main communal lounge located on the ground floor. The scheme has been designed to maximise natural daylight in each home and through the many shared spaces.

Just as much care has gone into designing exterior spaces. The traditionally built carbon friendly flats incorporate a large area of green roofing, with each flat benefiting from a winter garden balcony protected by a glazed screen. There are architect landscaped designed garden spaces with potting shed and raised beds for residents to use.

Security and connectivity are high priorities – the scheme has CCTV monitored both on and off site, a video door entry system, a sprinkler system fitted in every apartment, the council-controlled Lifeline system installed and free WiFi in the lounge, with Freeview and Freesat also available in each of the 34 apartments.

A manager is available to ensure the smooth running of the scheme, while ABC’s own Handyman service is able to help with maintenance work.


For further information, please contact:

Jeff Sims, Senior Communications Officer, Ashford Borough Council: 01233 330543

Amelie Barrau, Head of Communications and PR at PRP: 020 7653 3493 /

About PRP

PRP is a long-established architectural firm with over 100 awards to its name. An interdisciplinary practice, PRP offers a full range of design and building services including masterplanning, urban design, landscape and development consultancy.

Few know as much about housing design and urban regeneration as PRP. With over 55 years’ experience to draw on, PRP has established an exemplary track record in the design and delivery of homes and places of varying scale, complexity and diversity. PRP employs more than 250 staff across its London, Manchester and Surrey studios.