Ashmere Phase 2 hailed as a new benchmark in Ebbsfleet

By PRP – 27 July 2021

The green light has been given for a further 235 new homes, of which 25% will be for affordable housing tenures, in the new village of Ashmere within Ebbsfleet Garden City. The planning committee praised the design quality that has resulted from the successful collaboration between the consultant team, led by PRP architects, the applicant, a joint venture between Countryside Partnerships and Latimer, the development arm of Clarion Housing Group, and the local community and planning officers.

The committee commented that the proposals ‘set a new benchmark’ for the quality of schemes coming forward within Ebbsfleet.

The proposals draw from the character of the chalk cliff walls of the old quarry, within which the development will sit, to mark a new entrance into the village for a dedicated Fastrack bus route that links Ashmere to Bluewater in the west and Ebbsfleet International Station in the east. Around the periphery of the scheme the surrounding Kent landscape and rural farmland character has inspired a more informal edge to the new settlement that becomes more urban towards the centre of the village focussed around a new neighbourhood green.

Tree-lined streets, pocket parks, informal mews and farmstead-inspired shared spaces are designed with priority for pedestrians and cyclists over vehicles to promote a more sustainable, healthy lifestyle and give opportunity for neighbours to interact. It is hoped that this will nurture a stronger, sustainable new community that can live and work locally while also enjoying the ease of public transport connections to Bluewater, Ebbsfleet International Station and beyond.

Ben Williamson, Associate Director at PRP commented: "We are delighted to receive this endorsement of our proposals for the next phase of the new Garden City in Ebbsfleet. It has been a very positive collaborative effort that we hope will achieve our goal to deliver a diverse, characterful and sustainable new community within the new Garden City."

Andrew Usher, Managing Director, Partnerships South London, Countryside, commented: “This is another key stepping stone in our journey at Ashmere, as we curate a sustainable and closely-knit community in a flourishing area of Kent. Working closely with Latimer, we have no doubt that Ashmere will prosper, serving the needs of the community for generations to come.”

Richard Cook, Group Director of Development at Clarion Housing Group, said: “Working with like-minded partners who share our commitment to placemaking is at the heart of what we do. We’re excited to be working with Countryside and PRP to create a vibrant and thriving new neighbourhood at Ashmere.”

Notes to editor

For more information and images, please contact Amelie Barrau, Head of PR and Comms at PRP:

About PRP

PRP is a long-established architectural firm with over 100 awards to its name. An interdisciplinary practice, PRP offers a full range of design and building services including masterplanning, urban design, landscape and development consultancy.

Few know as much about housing design and urban regeneration as PRP. With over 55 years’ experience to draw on, PRP has established an exemplary track record in the design and delivery of homes and places of varying scale, complexity and diversity. PRP employs more than 250 staff across its London, Manchester and Surrey studios.

About Countryside

Countryside is the UK’s leading mixed-tenure developer through its two divisions, Partnerships and Housebuilding, creating places where people love to live, with sustainable communities built to last. In April 2020, it was awarded the 5 Star Rating by the Home Builders Federation following the latest home building industry’s Customer Satisfaction Survey.

Countryside’s Partnerships division was established over 40 years ago, specialising in estate regeneration, with operations in London, the South East, the North West, the Midlands and Yorkshire. It works mainly on public sector owned and brownfield land, in partnership with local authorities and housing associations to develop private, affordable and PRS homes. It recently established a modular panel manufacturing facility in Warrington to improve quality and reduce build times on site. Its developments include large scale urban regeneration projects at Beam Park, Rainham; Acton Gardens, Ealing; and Rochester Riverside, Medway.

Countryside’s Housebuilding division benefits from an industry leading strategic land bank which is focused around outer London and the Home Counties. It builds family homes, with a focus on placemaking and selling to local owner occupiers. Its developments include a number of large-scale projects including Beaulieu, Chelmsford, Springhead Park, Ebbsfleet and Tattenhoe Park, Milton Keynes.

Countryside delivered 4,053 homes in the twelve months to September 2020 – 3,213 through its Partnerships division and 840 through its Housebuilding division, with a mix of private for sale, PRS and affordable homes. The Group has a strong balance sheet with new framework agreements signed during 2020 which, along with a record forward order book, up 23% to £1,432m, underpin the mixed-tenure delivery model focused on delivering quality homes and sector leading growth. It was listed on the London Stock Exchange in February 2016 as a constituent of the FTSE 250. For more information see or follow @CountrysideProp on Twitter

About Latimer

Latimer is the development arm of Clarion Housing Group. We exist to build homes and create communities, playing our part in tackling the housing crisis by building high quality homes and creating sustainable and thriving communities. The profits from Latimer schemes are reinvested into Clarion Housing Group to build more affordable homes, improve and maintain existing homes and support communities through the Group’s charitable foundation, Clarion Futures.

What sets Latimer apart is our long-term commitment to the people who live in our homes. Our model is not to build and then move onto the next site. We are long-term stewards of place, committed to building sustainable and thriving communities. Web: