Hoole Lane lies on a main road 1 mile from Chester City centre. The site is highly visible, and demanded a building which would take advantage of the prominent position. Creating a simple massing articulated with strong gable ends addressed this issue, further animation is provided through inclusion of window bays which also give increased natural surveillance of the public realm.
The use within each façade of a limited palette of materials of red brick and render, help provide a more prominent visual articulation of the gable ends. These and plain grey roof tiles met the Planning Authorities strict requirements for sites within Chester City centre whilst also creating a development of character. Internally all apartments take advantage of the long views from the site towards the city but at the same time respect the privacy of the dwellings surrounding the scheme.