At a site diagonally opposite East Croydon Station, where the developer’s ambitions had been frustrated, PRP split the volume of the consented scheme and produced a dramatic design for two angled wings of residential accommodation - one block of 31 storeys, the other of 16 - linked at ground floor with a concierge area, café and gym and four commercial units. Combined, the buildings house 320 apartments, including an element of private rental.
The design embraces family accommodation by distributing three-bedroom dwellings evenly throughout. Imaginative landscape design uses trees and shrubs to reduce the buildings’ urban scale and impact.
Creation of a vibrant and functional space that is simple and legible and connects to the public realm programme started by the London Borough of Croydon. The proposal reinforces the station link approach connecting George Street to College road Green thus strengthening the connection to East Croydon station.
The location of the trees and arrangement is crucial to the success of this space both in relation to movement and atmosphere in terms of wind tunnel effect. The aim is to create a space that is used by an array of people but also functions well with the amount of activities occurring in the area.